Social bookmarking which seems to justify small group interactions have now led to more exponential growth as your friends’ friends and friends’ friends can all be reached out. As a result if you have an account in any social media site, you can, potentially, get an invitation from a total stranger.
Now step a few years back when telephone marketers would make call offering products and services and were seen as annoying. Social bookmarking, in contrast is seen as “cool” and “coolness” is measured by your list of friends or followers on twitter. Remember, a few months back, CNN was trying to compete with Christopher Ashton Kutcher aka Ashton Kutcher for number of followers on Twitter.
On Twitter if you follow anyone you will find them, out or curtsy or curiosity following you. So the task is simple – go bananas on following everyone and soon you will have a huge list of followers!! Making a “cool” list is not difficult, after all!
There is a more professional way that marketers have started using this relatively lesser known site called http://www.ur-faves.com. Typically, you create an account say, named “abc101″ on Twitter.com. Now you create profile by the same name on ur-faves.com. You go on to post bookmarks on ur-faves.com under the profile. Now use this link and it will bring a Twitter search box within ur-faves.com.
ur-faves.com using links to search
Social bookmarking
Here’s the fun part: supposing you were trying to promote, say, “cars” in your posts that you bookmarked at ur-faves.com - you can enter: car in the search box and it will show you all those who are on Twitter chatting about car. Now using the list of people who appear, you can invite them to visit you on ur-faves.com using the advanced search.
There’s a growing trend of marketers using sites like ur-faves.com for serious communication with a select and targeted audience.
Here is list of social bookmarking sites, not necessarily in any particular order. All these sites are being used by marketers but since Twitter has micro blogging and the largest of audiences amongst the micro blogging sites, what ur-faves has created seems to be more effective and spontaneous.
facebook
myspace
twitter
digg
ur-faves
blogcatalog
stumbleupon
squidoo
reddit
technorati
mixx
google.com/bookmarks
humsurfer
slashdot
jumptags
metafilter
diigo
fark
indianpad
care2
wikio
dzone
folkd
newsvine
sphinn
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I tried and this really works!
Great write up.
Good find. I was able to pull the Twitter info right in ur-faves.com. I think ur-faves has bright future.
Thanks Scott for bring this up.
CM
well i guess thats interesting enough. could have used a little more thought though
–Kimmy K
♠Strategic Marketing
I have attempted to post a comment on this blog but every time I submit it times out the screen or provides an error. Can the writer possibly check into the reason it keeps messing up?
I just directed this post to a lot of my buddies as I concur with the majority of of what you’re saying here and the way you’ve presented it is wonderful.